Famous ‘Aunt Jemima’ Rebrand Flops! Critics Say ‘Sounds Like a Plantation’

In an attempt to demonstrate concerns over “racial stereotypes” Quaker Oats set out to remove the image of the beloved Black woman on Aunt Jemima pancake products. “In June 2020, the company announced it was transitioning from the Aunt Jemima name and likeness on the packaging and pledged a $5 million commitment to support the Black community” stated a press release from PepsiCo, the parent company of Quaker Oats. “The Quaker Oats Company signed the contract to purchase the Aunt Jemima brand in 1925. It updated its image over the years in a manner intended to remove racial stereotypes that


