The Numbers Were Invented. The Trust Was Real.

The pollster confessed before anyone in the newsroom caught on. On Tuesday night, Wedgewood Polls, a young firm whose numbers had made their way into The New York Times’ poll tracker and onto the pages of Newsweek, admitted it had invented them. The firm said it had “no history, formal credentials, or real data behind the vast majority of our releases.” It said it was testing how easily a fake operation could be taken seriously. Its answer: “The short answer: Far too easy.” Consider what that means. Nobody hacked a database or forged a document. Someone made up percentages, put


