RATINGS FREEFALL! MSNBC Struggles to Retain Viewers After Schedule Shakeup: Report
MSNBC’s ratings are near all-time lows. MSNBC’s primetime overhaul is floundering, according to a Fox News report, with Jen Psaki losing half the audience her predecessors once drew in the coveted 9 p.m. slot. Psaki stepped in last month, anchoring Tuesday through Friday, as “The Rachel Maddow Show” retreated to a once-a-week format—after its brief, full-week comeback during President Trump’s first 100 days. What was billed as a fresh face for primetime is turning out to be a ratings retreat. From Fox News: “The Briefing with Jen Psaki” averaged 971,000 total viewers from its May 6 debut through May 28,