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RATINGS FREEFALL! MSNBC Struggles to Retain Viewers After Schedule Shakeup: Report

Maddow & Co. struggle to keep viewers.

MSNBC’s ratings are near all-time lows.

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MSNBC’s primetime overhaul is floundering, according to a Fox News report, with Jen Psaki losing half the audience her predecessors once drew in the coveted 9 p.m. slot.

Psaki stepped in last month, anchoring Tuesday through Friday, as “The Rachel Maddow Show” retreated to a once-a-week format—after its brief, full-week comeback during President Trump’s first 100 days. What was billed as a fresh face for primetime is turning out to be a ratings retreat.


From Fox News:

“The Briefing with Jen Psaki” averaged 971,000 total viewers from its May 6 debut through May 28, shedding a staggering 47% of the audience that Maddow and Alex Wagner pulled in at 9 p.m. ET throughout 2025.

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Psaki has also hemorrhaged viewers from the advertiser-coveted demographic of adults aged 25-54, averaging 78,000 for a 52% drop compared to the 161,000 demo viewers that Maddow and Wagner averaged on Tuesday through Fridays at 9 p.m. ET before the former Biden spokesperson took over. Wagner hosted Tuesdays through Fridays in Maddow’s usual spot before Trump’s inauguration.

The network also canceled Joy Reid’s program “The ReidOut” and replaced it with “The Weeknight,” an ensemble program featuring former Vice President Kamala Harris spokesperson Symone Sanders-Townsend, Alicia Menendez, the daughter of disgraced former Sen. Bob Menendez, D-N.J., and Michael Steele, the former Republican National Committee chair who now staunchly opposes the GOP.

“The Weeknight” debuted on May 5 and averaged 776,000 total viewers through May 28 for a 12% drop compared to the 886,000 total viewers that “The ReidOut” and other temporary programs managed throughout 2025 in the 7 p.m. ET timeslot before changes went into effect.

“The Weeknight” shed even more viewers from the key demo, as the new MSNBC show averaged 72,000 for a 20% decrease, compared to the 90,000 demo viewers who tuned into the 7 p.m. ET timeslot before the ensemble program kicked off.


May was brutal for MSNBC—marking its second-worst showing ever in both total-day and primetime ratings among the key demo.

The network pulled in a meager 49,000 demo viewers on average, falling behind CNN’s 59,000. In primetime, the gap widened: CNN led with 76,000 while MSNBC stumbled in with just 73,000. The numbers tell a clear story—viewers are tuning out.

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